Origins Of Target HR

Les Potton

I grew up in East London in the 1970s. I was an only child and had to quickly develop the art of self-sufficiency. I had to be creative to pass the time and be willing to go out and knock on friends’ doors, as there were no brothers or sisters at home.

School for me was really about sport, particularly football, kicking just about anything around the playground at break times. There were very few comprehensive schoolkids going to university and the expectation was that you join the tube station conveyor belt and commute into London to a safe banking or insurance “job for life”. Insurance in my case.

Unlike the stereotypical only child, I was not spoiled, quite the opposite. I got pocket money, but when I wanted to buy records or something significant like my first guitar, I needed to work. I started working at Romford Market at the age of 13, up at 6am loading and unloading a grocery van. I took a Saturday job in a hardware shop as soon as I was old enough and commuted to London to work for Cancer Research full time through all my sixth form school holidays. If I wasn’t at school, I was trying to earn some cash. I watched my dad work long hours, including evenings and Saturdays, so it seemed normal.

Romford Market

My 2 “E” grade A levels were a massive disappointment to my 6th form tutor, who once said to me “they do say you are more intelligent than you look”. I spent a lot of my school years deliberately underperforming as in a comprehensive in East London it really was not cool to be clever, unless you were handing over your homework to be copied. Playing in my punk influenced band was far more respected.

I left school in 1980 and joined a large insurance company, but my only ambitions during the next few years were to earn enough money to go out, and to be able to get down to the City for opening time at 5pm. I had no interest in insurance or thoughts about a career in financial services whatsoever.

I got promoted to my first management job at the age of 30. Although it paid more money, I recall no additional fulfilment, only the added stress of getting another cohort of demotivated people to do the work.  As well as raising 3 young children, I spent the 90s moving through various management roles, none particularly inspiring, but I seemed to be good at managing people. Without realising it at the time, I was learning a lot about leadership and how different people are motivated. The relentless focus on quality and productivity also taught me about attention to detail, and in some situations how NOT to manage human beings.

A decision point eventually came, where the next move up would have been to a lonely office and a strategic role away from the front line. This was a depressing thought as I had always worked alongside my teams. Also, the politics and posturing of senior management did not interest me, so I considered moving into field-sales or HR.

I decided on HR where I became manager of the Call Centre Training Team. As well as using my acquired leadership skills, I learned to design and deliver classroom training, which would serve me well in many respects. I found the change of environment refreshing. However, I was then asked to manage a new HR Shared Service Centre. For me it was a “vanity promotion” that I should never have accepted. It was a step backwards to operational management and incredibly stressful as you can only get payroll wrong! 

The pressure was relentless, and It wasn’t long before I was burnt out and negotiated a move into a HR Consultancy role, whereby the company funded my qualification as a fellow of the CIPD.

In 2002, after 22 years, I was called into the HR Directors office and made redundant. I was devastated. It had been my only employer from school. I was institutionalised and the thought of starting again, somewhere new, was incredibly scary.

It was a very stressful time, but I signed on for Jobseekers’ Allowance and treated job hunting as a job in itself. As a result, I managed to secure a new role within 6 weeks, as an Account Manager for an HR Outsourcing company.  It was a breath of fresh air. Instead of commuting to the same desk, day in day out in a suit and tie, I was given a portfolio of clients and simply told to keep them happy, sell them more and wear what they wear. I was given a Blackberry and laptop and told to work from wherever I want unless I had internal meetings. It was complete liberation, out on the road meeting new people and seeing businesses and roles I did not know existed. Within weeks I was working with pubs, leisure centres, a national newspaper, charities, public sector, the lot.

I was a kid in a candy store and within a year I was on an achiever’s convention in Spain for my sales performance.

Romford Market

However, the company got acquired by a bigger HR outsourcer, who unfortunately for me, took the focus off providing personal service to SMEs and concentrated on big corporate systems and payroll clients. I gradually moved onto system-based projects which completely turned me off. I therefore accepted redundancy again, but this time voluntarily. I was no longer scared to move on.

My thinking was that I have learned how to manage an HR Outsourcing business, why not give it a go, and get the day rate into my own pocket.

So, in 2008, Target HR was born and at the ripe old age of 46 I was out on my own.

Initially it was just a brand name for me as a one-man band. I was lucky that my ex-employer allowed me to work 3 days a week with one of my ex-clients as a sub-contractor, a deal that was a win, win, win. This was a sizeable piece of work but allowed me to spend time marketing and growing the business. I was liberated again, at another level, with the freedom to work on what, with who and when I pleased. I enjoyed my weekends but also looked forward to Mondays, something I had never done in those first 23 years.  I could not see myself working for someone else again.

Clients from a diverse range of sectors continued to come via referral, my previous contacts moving on, or through marketing to my networks. I added new products and services, and a great team of self-employed associates to help me deliver them. Eventually the business grew to a size where it needed to be a limited company.

I grew Target HR for the 13 most enjoyable, hardworking, challenging, fulfilling, lucrative and stress-free years of my career. It’s not often you can put all those descriptors together positively. I found that using my experience to help other leaders to lead was more enjoyable than the process of acquiring that experience, although you cannot be a credible HR Consultant without “doing your time”.

Influencing SME business owners, charity leaders and even some corporate senior managers has now become second nature. Confidence grew from knowing that I decided whether I chose to work with them. It completely changed my way of thinking about work and made me realise that the variety of clients and the simplicity with which they tried to run their businesses suited my personality much better than the complexity of the corporate world. You could get things done quickly, without politics, without scoring points or writing long reports first.

Time flew by and in 2021 aged 59, I was looking at options for exiting the business. The planets suddenly aligned. My son Luke, who had been running hotels, pubs, and restaurants, approached me about working for Target HR, at the same time as one of my key associate HR consultants announced she was retiring. Luke joined as a consultant, hit the ground running, and a year and half later took up the reins as Managing Consultant, allowing me to semi retire and shelve any plans to give up the business. It is going very well and I feel very grateful that I have been able to transition from full time work in this way.

If I had to name 3 things that made this journey possible it would be hard work, resilience and attention to detail. I strongly believe that “Sweating the small stuff” is imperative to customer satisfaction and business success.

My advice to those starting out in their careers is to experiment and find out what type of work might make you look forward to Monday. You may not get there straightaway, I was a very late starter in business, but avoid being financially dependent on a job that you find uninspiring, or worse stressful. Spot the signs early and make the change.

Also, if you do have to change jobs, or if like me you decide to go it alone, do it with confidence as you will almost certainly have transferable skills and make better decisions on your next move. I have coached a lot of people post-redundancy, and many have moved onto better things, as I did, twice!

Luke Potton

I have been fascinated by leadership and people management since a young age, taking inspiration from sports coaches, historical figures, and fictional leaders on how to get the best out of people. My first experience of people management came at the age of 16, when whilst working part time, I was put in charge of the local fish and chip shop.

I had been planning to go to University, but the chip shop experience, convinced me that managing people was my true calling and I wanted to get started as soon as possible. So instead of further full time study I secured a coveted spot, as one of 17 selected from over 1000 applicants, on Travelodge’s hotel management apprenticeship programme. I was fast tracked through the programme and got the keys to my first hotel to manage, in Brighton at the age of 21.

I spent most of my 20s running hotels and restaurants for well-known brands such as Whitbread and Pizza Express. My passion for leadership development drove me to take on the responsibility for designing and facilitating regional management development programmes, as well as championing HR and employee relations in my region. This meant that in addition to managing business units with revenues of up to £1.5 million. I was involved in HR matters such as disciplinary and grievance investigations and collective consultations throughout the wider region.

Romford Market

Me after graduating from the Travelodge Management Apprenticeship programme and securing an Assistant Hotel Manager role at the age of 20

Thumbs up from Ainsley Harriot after I cooked him a Chicken makhani curry!

During the COVID lockdowns, I was placed on furlough, and with time to think, came to the realisation that the day-to-day operational responsibilities alone, were no longer fulfilling, and to be honest I wanted some evenings and weekends back! I felt that my true vocation was to use my hands on leadership experience to provide people related training, coaching and advice for other managers.

In 2021 I approached my dad, Les for some fatherly career guidance. Les had been successfully running an HR outsourcing business, Target HR since 2008, and was considering his options for the business, when the time came for him to step back. He had already been exploring a potential sale and at the same time his longest serving HR Consultant had just told him she had decided to retire.

The planets really had aligned, and we agreed that I would join the Target HR team in October 2021 as an HR Consultant, with the potential to one day take over the running of the business. I embarked on some further intensive employment law study and swiftly assumed client consultancy and account management responsibilities.

Another pivotal moment arrived in February 2023 when Les stepped back from his operational duties, and I was promoted to Managing Consultant, essentially running the full business operation. I am now relishing this challenge and determined to steer Target HR into a new chapter of success and growth.

The planets really had aligned, and we agreed that I would join the Target HR team in October 2021 as an HR Consultant, with the potential to one day take over the running of the business. I embarked on some further intensive employment law study and swiftly assumed client consultancy and account management responsibilities.

Another pivotal moment arrived in February 2023 when Les stepped back from his operational duties, and I was promoted to Managing Consultant, essentially running the full business operation. I am now relishing this challenge and determined to steer Target HR into a new chapter of success and growth.

Romford Market

Me during a Football vs Cancer Charity Match, sponsored by Target HR